Kurundu / Brand Development
Kurundú is an independent fashion brand founded in Barcelona in 2021, born from a shared love for nature, travel, surf, skate, and freedom. The name comes from Curundú, a humble neighborhood in Panama City, and from the Guaraní word meaning “amulet for good luck or desired love.”
The brand reflects a deep commitment to sustainability, ethics, and local production. Inspired by slow fashion principles, Kurundú designs and produces its collections in Catalonia, embracing conscious craftsmanship over fast trends. Emmanuel led the creative direction of the brand — from naming, identity, and storytelling to textile design and campaign photography — infusing each piece with cultural meaning and visual soul.
Kurundú stands as a statement against exploitation and environmental neglect in the fashion industry, promoting fair labor, proximity-based production, and a return to intentional design.